[Udemy] Advanced LinkedIn Advertising: LinkedIn Ads Advanced B2B

March 27, 2022 Marketing

Deal Score0

100% OFF Get Course

Deal Score0

100% OFF Get Course

What you’ll learn

LinkedIn Promoting
B2B Promoting
B2B Advertising
LinkedIn Adverts
LinkedIn
LinkedIn Advertising

Requirements

You need to take my different LinkedIn promoting course first

Description

This B2B LinkedIn promoting course builds on my earlier one by displaying you construct extra scalable full-funnel campaigns, as an alternative of simply specializing in the low-hanging fruit with regards to lead era. You’ll learn to construct an environment friendly lead era marketing campaign with the suitable content material. Study from somebody who has been doing LinkedIn promoting since 2011, has labored for firms of various sizes (together with the Fortune 100), and has a top-tier advertising and marketing MBA from Philip Kotler’s faculty.

Listed below are a few of the key subjects for hands-on LinkedIn promoting:

Concentrating on in-market and out-of-market patrons with completely different approaches
Consciousness advertising and marketing
Frequency, attain, and different metrics equivalent to the value to get individuals to eat movies
Bidding methods to decrease your prices
Video advertising and marketing intimately with B2B examples
Full-funnel demand era (not simply direct-response)
Refined consciousness advertising and marketing that segues into lead era
Concentrating on & testing
Utilized B2B advertising and marketing technique concerns
Monitoring KPIs equivalent to attain and frequency
Constructing scalable campaigns
Utilizing LinkedIn for analysis
Highlight adverts, NEW occasion adverts & natural publish boosts
Fixing failed campaigns and diganosing strategic and tactical issues