eCourse Site

[Udemy] Customer Research & Data-Driven Decision Making

Deal Score0
100% OFF Get Course
Deal Score0
100% OFF Get Course

What you’ll learn

  • Conduct the client analysis in the correct order
  • Plan and conduct quantitative analysis
  • Establish buyer goal section
  • Evaluation and refine the product imaginative and prescient
  • Conduct qualitative analysis
  • Put together for a buyer interview
  • Conduct a profitable buyer interview
  • Construct buyer persona


  • There aren’t any stipulations


With the intention to survive available in the market lately, it’s completely vital to grasp who your prospects are, what are their wants, desires, targets and ache factors. Lacking a step in buyer analysis, interviewing the flawed individuals or misinterpreting the experiment outcomes can result in poor gross sales, unhealthy critiques and even to the product failure. On the similar time, a holistic strategy based mostly on science and greatest practices will show you how to to maximise worth delivered to the purchasers, and because of this carry your enterprise to success.

That is the second course in “Product Proprietor Academy” sequence. On this course we’re going to take a deep dive into the world of buyer analysis, statistics, consumer testing and data-driven choice making. You do not have to have any prior data of the topic, as we’ll be taught all of the ideas from the fundamentals.

What is going to you be taught

After finishing this course it is possible for you to to confidently plan and execute quantitative and qualitative buyer analysis, construct buyer personas, design buyer journey and product imaginative and prescient. Additionally, you will discover ways to confidently navigate the world of statistics, estimating means and proportions of the inhabitants, establishing confidence intervals and margin of error, defining null speculation and various speculation, calculating the rejection areas and standards for choice. On high of that you’ll grow to be aware of numerous approaches to usability testing, discover ways to arrange an A/B check, the way to design MVP and what’s the distinction between MVP and prototype.

The course contains many actions utilizing Miro (a free on-line whiteboard device), data checks and a number of sensible examples and items of recommendation on the way to apply the brand new abilities and data to follow. There are additionally downloadable supplies and helpful hyperlinks that can assist you maximize your studying outcomes.

Whom is that this course for

Whereas this course is designed with Product Homeowners in thoughts, it will positively be helpful for individuals concerned in services or products improvement – startup and enterprise homeowners, product group members, product and undertaking managers and anybody else involved in buyer analysis and data-driven choice making.

That is an entry-level course, so we’ll begin from the very fundamentals and progressively construct up the data as we dive deeper into the matters.

Who this course is for:

  • Product Homeowners, Product Managers and Enterprise Homeowners who wish to higher perceive the purchasers and maximize the enterprise outcomes
  • Anybody who’s concerned in product improvement and desires to raised perceive buyer analysis
  • Aspiring Product Homeowners and Agile Coaches who wish to be taught concerning the buyer analysis course of

Check Today's 30+ Free Courses on Telegram!

eCourse Site